Expect Excellence! by {Rob Moore}
If you were to interview any of the associates that ever worked for me when I was a seafood manager, they would all pretty much tell you the same thing. They would tell you things like, “Rob really cares about his people. He’s always going to take the time to listen to you. He’s always going to try to accommodate you to the best of his ability. His department has a disciplined environment. He’s a great role model. He’s an extremely hard worker. He knows his job very well and he has very high standards.
Now, the high standards part is what I really want to focus on and I want to emphasize. You see, because I had very high standards within my department, I was able to build an extremely strong team.
The last store I was in before I got promoted to a store manager trainee position was actually in a store out in Middletown, New York. I was in that store for two and half years. When I first stepped into that store, it was a very rough department. There were lots of issues going on and a lot of problems that I had to clean up. I went in there and I built it into something that became very strong and profitable. So strong that I was able to take the people that worked there and I was able to train them to be able to run the department as if they were a seafood manager.
Now, I only had one person at that time, that just did not want to get on board and he decided to go in a different direction with his career. This happens sometimes but everybody else stayed with me. As the years progressed, a few more additions came to the team because we grew sales and they were all eager to learn. They really enjoyed being there and another thing that I failed to mention was, I was very strict. In other words, I expected excellence from each and every associate that worked for me.
Even though I was strict, had high standards, and expected excellence, people were always begging to get in my department. They wanted to work in that kind of environment because developed leaders. So what I did was train all the part timers, trained my full-timer, and trained my to all run the department as if I was there all the time. And because I did this, it didn’t matter whether I was in the store or not. It didn’t matter if I took an extra day off. It didn’t matter if I went on vacation. The department was going to run the same way as if I was there at a very high level because of what I built.
Let me just tell you about why this is so important and how this really paid off for us. During my last six months in that store, I applied for a position to become a store manager trainee and the position. was actually taking a lot of courses with the company on personal development to help build my management skills. My goal was to take everything that they offered to make myself better.
While I was waiting to find out whether or not I got this job, I went to Schenectady, New York. I want to take two classes that were being held back to back. I had to stay overnight and everything. When I walked in for the first class I saw the program director for the program that I just applied for sitting in his office.
When he saw me, pulled me into the office and basically told me that finally, after six months, I was selected for this position. So I was like, “Great, fantastic!” He said he already talked to the seafood vice president. He already told him that I can stay for another month and then, I had to come out. So I was like, “Great, fantastic!” Went into my class, didn’t think anymore about it, just extremely happy that I got the position. During lunch time, we ate lunch inside and usually once we get done eating, people like to go stand outside the building for the rest of the lunch period.
So, we’re standing out there, just getting some fresh air and just talking. Then this guy rolls up in a little Jeep and rolls down the window. I looked from a distance and I said to myself, “You know what, that looks like the seafood vice president.” Then he looked at me and flagged me to come over to the car. It was him. As I got up to the car, he just wanted to congratulate me for getting the position. He said that he was very unhappy to see me go because I was one of his strongest department managers in his department. He was very happy that I got the position because there has been nobody in all the history in the Seafood Department that was able to go from seafood to a store manager position prior to me.
So our conversation was pretty much done. He moved on to do what he had to do and then I went back to what I was doing. Then the next day, I went back to the training center for day two to take my second class. When we went on our first break, around 10 o’ clock in the morning, I called my department. I just wanted to check in, see how things were going and my assistant manager was actually off that day.
So I was talking to one of the associates in the department and said, “Hey, how are things going?” He said, “Uhm, pretty good, pretty good. Everything’s good.” I said, “Great, fantastic!” Hung up with him, went back to class and while I was in class probably about an hour or two later, my phone just kept going off during class. I said to myself, “What in the world can this guy want? I just talked to him this morning and just checked in”. It was very rare that I would get constant phone calls like that from the department.
So, I ended up getting worried and I walked out of the class to make the phone call to find out what in the world was going on. I called and he said, “Hey, I just want to let you know that everybody’s saying that the seafood vice president is coming here.” And I said, “What are you talking about? That cannot be possible. I just talked to him yesterday. We were just talking about how I got the position. He congratulated me and he didn’t say absolutely anything about coming down to the store for a surprise visit”.
Then I said, “I think that’s very rare. I don’t even think that’s possible that he’s coming.” Then he said, “Listen. I’m telling you. He’s coming. The store manager says he’s coming. I got other seafood departments calling me, telling me that he’s coming.” So then, I started to believe it.
I then was a nervous wreck because I knew a lot about this guy. He had a history of going into seafood departments and if things aren’t 100% perfect, he rips people apart. I’ve seen him go in departments, things not be right and then seen seafood managers lose their jobs. I’ve seen seafood managers get written up. I’ve seen seafood managers get suspended. I have never ever heard of this guy having many good visits. There was one bad encounter I had with him and there was one good visit he had with me when I was working in another store but I still know how high his standards are. So I was a nervous wreck. I couldn’t even think.
So, I just gave him some pointers and some things that he’s going to look for, just make sure we’re good to go. So, I hung up the phone and was thinking about leaving the class because I was so nervous about my job. I didn’t know what the department looked like because I hadn’t been there in two days. I knew my people were good at what they do but this was the seafood vice president that coming to inspect the place. I decided to just stick it out. So I was like, “By the time I drive all the way there, he would have came and gone. I’m just going to have to just wait it out”.
When lunch time came, I was so worried about my department that I didn’t eat lunch. I went straight to my phone, called the department, and wanted to know what was the update was. I wanted to know if he got to the store or not. When I called, the same the associate that I talked to earlier in the day answered and said, “Oh, things are fantastic”.
Then I said, “Okay, that’s great. Did Mike get there yet?”
He said, “Yeah, he’s here right now. Matter of fact, do you want to talk to him”.
I said, “Of course. Yeah, I want to talk to him. I just want to get this being over with”.
The Vice President gets on the phone and says, “Hello?” And I said, “Hey, Mike. How’s everything going?” Then he said, “Oh, things are wonderful” in a very happy voice. I was shocked and now able to breathe. I felt a whole bunch of relief. He was telling me how this was one of the best visits he’s ever had and he was just blown away at the fact that I wasn’t there that day. I wasn’t there the prior day and my assistant was off that day as well.
I had part-time associates running the department and then he said, “This department looks the best out of all the departments I ever visited in my entire career”. I was just blown away by that comment. The moral of the story is this. The only reason why this was able to happen is because I expected excellence from all of the associates in my department. I expected excellence from myself. I expected excellence from my assistant. I expected excellence from my full timer. I expect excellence from every single part-time associate in my department. I expected them to be able to think, act and react like I would, if I was there. Those high standards, those high expectations, and that demonstration of excellence, got us major recognition from the Seafood Vice President.
When I tell people that story from other seafood departments, they just could not believe it because they knew the reputation of that Vice President as well. They know the high standards that he has. They know what will happen to their positions and jobs if things were not right. I was not even there. He didn’t give us anything to work on. He was just that happy.
So when you expect excellence, you don’t have to worry about there being problems. When you expect excellence, while everybody else is sweating, being stressed out, getting tired when times are rough, you’re laughing and having fun all because you expected excellence. So, are you expecting excellence in your life? Think about the benefits. Where can you start expecting excellence in your life right now?